With Rakuten you win at shopping. For the company’s first Super Bowl spot, we featured Ted Lasso’s Hannah Waddingham as a Bond-esqe villain bested by a shopper with an ace up her sleeve.

“High Stakes”

“Evil Laugh Practice”

Results:

  • Aided & Unaided Awareness historic highs

  • Brand Linkage +9% in just one quarter

  • 3B Impressions; #1 YouTube views for retail

Social “Trailer”

Retargeting :15 (feat. the Foster Sisters)