After our in-house team created the company’s first ever Super Bowl campaign, a lot of people were still pretty clueless about Rakuten. Ugh. So the next year, we did this.
“Not So Clueless”
“I Love Savings”
Results:
600+ press stories; 13.9B impressions
Search traffic +213%, App installs +22%, Sign-ups +7%
New buyers +15%, Shopping trips +7%
Aided awareness +10% points; Campaign recall +31% points
Case Study w/Amber
