
Retail never sleeps. Our team made 9000+ assets a year, including online events, design and voice for a new premium membership, direct response spots, explainer vids, and on and on.
Ladies Room
Our all female team (+me), made a brand spot on the truth that the ladies room is where strangers become friends and secrets are shared…even shopping secrets.
Explainer Series
Friends sharing the value of Rakuten was our biggest marketing asset, so we used that insight to create a series of conversations explaining the how any why.
THE BIG GIVE
We renamed Rakuten’s annual birthday sale, extended it to a weeklong event, and created unique assets daily (emails, on-site banners, performance campaigns, influencer activation “The Big Unboxing”, and a :15 TV spot.