Rakuten is the jersey sponsor of the Warriors, so we did a lot of work in partnership with them and Stephen Curry. I love the Dubs, so this was a thrill. I also love Coach Kerr’s core values and how they translate to managing creative teams: Joy, Mindfulness, Compassion, Competition.
Cash Back Shimmy
No one plays with more joy than Steph. We connected his joy to how shoppers feel when they score cash back (made w/our friends at Pereira O’Dell).
Tunnel Fits
A social campaign featuring Curry, born from the fashion runway that is the NBA arena tunnel. We leveraged Steph’s massive following to support underrepresented designers.
We created a next-gen AI photo booth allowing fans to become Warriors. Launch TBD, but a fun, innovative use of emerging tech that will drive sign-ups and foster brand love.
