Ski bums sacrifice comfort and gainful employment to pursue their passion. What does that have to do with advertising? Find the people who are most passionate about your product or its benefits, then find a way to serve them and/or speak to them in ways that are authentic, meaningful, and memorable. Here are a few examples of how we did with Columbia Sportswear.

The Ski Bum Scholarship Program

  • A call for applicants went out on social media and industry pubs.

  • We partnered with Warren Miller Films to find ski bums where they lived.

  • In addition to video submissions, applicants had to pass the very difficult SBAT (Ski Bum Apptitude Test).

CASE STUDY: Ski Bum Scholarship

Innovative Innovation Tests

To help rebuild Columbia’s reputation as a maker of technical products, we produced an award winning series of social videos that explained and promoted them in memorable ways.

Omni-Heat Launch

To explain the complex in a short amount of time, you say it as clearly as possible. But to make it memorable, you raise the stakes. We did just that in a campaign that drove sales and cemented this technology in the market.