COATES

Columbia pioneered electrically heated jackets, gloves, and boots. To celebrate this breakthrough in warmth, we found the one person who pioneered an equally impressive ability to generate heat, Wim Hof.

(Creatives: Chris Bull, Alex Rice, Shahin Edalati)

After years of decline and bad products, PowerBar created a new bar with quality ingredients that was worth talking about. They needed to grab attention, so we set out to find someone who needed a clean start of his own. Lochte was toxic, but had gotten married and, like the brand, sincerely wanted a do-over. We launched with a video inviting people in, then let them send a personalized video to friends from Lochte himself. And with a late January launch as a purely social campaign, we got more impressions than most Super Bowl spots.

(Creative: Luke Zehner, Sinan Dagli, Lydia Dunay, Nick Zacher)

Greyhound can get you to more places than you think for less money than you’d imagine. Using a small crew we travelled the country to highlight the many adventures that await just a short bus ride away. We used the footage to produce national and regional spots promoting the campaign theme, You Don’t Have To Go Far To Go Far.

NBA2K wanted to promote their MyTeam feature. Just a season into his retirement, 15-time All-Star, Kevin Garnett, still has the fire in his belly. This was a way to give them both what they needed, and to give Michael Rappaport some work.

(Creatives: S. Dagli, Patrick French, Cam Murray)

Innovation takes trial and error. And with Columbia's commitment to pushing the boundaries of what their gear can do, we took their products to unexpected places in this series of online videos.

(Creatives: Michael Flannery, Kat Lam)

This small mobile game wanted to go big. Like Super Bowl big. Like hire three international celebrities and shoot all over the world big. So, we did.

(Creatives: M. Krajan, C. Toffoli, S. Dagli, L. Zehner, L. Dunay. K. Cartwright)

We worked with Uber to create their first broadcast spot in an effort to recruit new drivers.

(Creatives: Luke Zehner, Sinan Dagli, Keith Cartwright)

For too many, the dream of shredding the gnar goes unrealized. With the help of our friends at Columbia, we set out to right that wrong.

(Creatives: A. Rice, C. Bull)

We helped turn the iconically rugged winter boot into a female fashion brand. And now, they're successfully duking it out with Ugg's and their fashion icon, Tom Brady.

(Creatives: Gabrielle Tigan, M. Flannery, Aimee Lehto)

Mill Valley is a small town with a big film festival and surprisingly deep connection to film.

(Creatives: Phil Van Buren, Zach Shapiro, K. Cartwright)

We worked with Mt Hardwear for a year to give their brand a unique, authentic voice in the outdoor space. We interviewed athletes, created videos, and went on photo shoots. While all but the video were shelved, this was the result of that labor of love.

(Creatives: Jay Lorenzini)

Google came to us for a Mother’s Day Project and chose this script, which we made entirely in-house. As sometimes happens, it never got released to the world, but we present it here for moms everywhere.

(Creative: S. Dagli)

How do you launch a smartphone when you're really, really late to the game? You pretend everything up to that point has been an elaborate beta test and that everyone who put up with all the glitches and issues with those other phones were just part of the process.

(Creatives: A. Rice, C. Bull, S. Edalati)

99% of viral videos go viral because of paid seeding. But sometimes a client has $20K, asks you to make a viral video and it works. We made this for Lego Indiana Jones with a lot of legos, people from the office, and some favors. Not only did it get millions of views, we even got the attention of Mythbusters who set out to discredit us. (SPOILER: They were successful.)

(Creatives: Lisa Doman, Nick Mathieson)

From social campaigns, to print, to TV, and websites, we did a lot of work for Columbia over the years to promote their wide variety of products and product innovations around the globe.

Coconut water isn't an energy drink, but it gives you a little positive push that fake scientists, coaches, grandmothers, and advertising people refer to as OOMPH.

(Creatives: Gabrielle Tigan, Michael Flannery, Kacey Coburn)

While other outdoor companies focus on the 4000 or so daredevils who have summited Everest, we decided to focus on the roughly 7.6 billion folks who haven’t. With the help of all-around good human and skate pioneer turned documentary film maker, Stacey Peralta, we made a series of short films and :30 second spots highlighting the exploits of unsung innovators of outdoor adventure. Then we went out and found others and used their personal footage and simple studio shoots to continue the bigger story of The Greater Outdoors.